What are the 3 C's of a crisis?

• A. Calmness, Consideration, Courtesy
• B. Confidence, Care, Cooperation
• C. Candor, Concern, Courage
• D. Commitment, Care, Courage

Answer: (C)

During a crisis, telling the truth, showing you care, and acting with resolve guide effective risk communication. Candor means communicating openly about what is known, what isn’t known, and what steps are being taken to fill gaps. This transparency builds trust and helps people make informed decisions. Concern is about empathy for those affected—acknowledging fear and uncertainty, addressing safety needs, and clearly explaining protective actions and why they matter. Courage is the leadership to make timely, sometimes hard decisions and to communicate them clearly even when the situation is evolving or uncertain. Together, these elements provide honest information, demonstrate care for people, and show decisive leadership, which strengthens trust and compliance during a crisis. The other options mix in traits like calmness or confidence that are valuable but don’t capture the essential combination of honesty, empathy, and decisive action that these three concepts convey.