Which of the following is NOT listed as a criterion by which the audience will judge your communication?

• A. The length of the message
• B. The speed of the communication
• C. The accuracy and relevance of the information
• D. How well the message conveys empathy and caring

Answer: (A)

In risk communication, what the audience looks for is credibility, usefulness, and a respectful tone. Specifically, they judge whether the information is accurate and relevant, whether the message is timely, and whether it conveys empathy and caring. The length of the message isn’t a listed criterion for judging quality, so it isn’t used to determine how well the communication is received. The focus is on getting correct, relevant information quickly and presenting it in a way that shows concern for the audience.